Abstract: A computer-implemented method of provides customers access to incentive deals. The method includes maintaining a database of customer prospect accounts associated with customer prospects. Each of the customer prospect accounts includes customer data associated with the customer prospect. A plurality of incentive deals are registered in an incentive deal database. Each incentive deal is associated with incentive deal identifying data and predetermined customer prospect eligibility criteria. The customer data is traversed against the predetermined customer prospect eligibility criteria. A description of one or more incentive deals for which the customer prospect is eligible are identified to the customer prospect on a user terminal based on results of the traversing step.