Abstract: A computer system includes memory hardware configured to store a machine learning model, historical feature vector inputs, and computer-executable instructions, and processor hardware configured to execute the instructions. The instructions include training a first machine learning model with the historical feature vector inputs to generate a title score output, and training a second machine learning model with the historical feature vector inputs to generate a background score output. For each entity in a set, the instructions include processing a title feature vector input with the first machine learning model, and processing a background feature vector with a second machine learning model, to generate a tittle score output and a background score output each indicative of a likelihood that the entity is a decision entity. The instructions include automatically distributing structured campaign data to the entity based on the title score output and the background score output.