Abstract: There is provided a method and a system comprising a server adapted to be connected to a mobile application running on a mobile device for receiving an image captured by the mobile device and a user/mobile device location and/or contextual search information, the server being further adapted to be connected to an objects database comprising objects related images and objects related information, the server being further adapted to implement an object identification process and for retrieving landmark information related to the identified object of interest for enabling the users to conduct transactions with a mobile application running on the mobile device using the retrieved landmark information of the object.