Abstract: Customized interactive image collection generation is described. A plurality of interactive images associated with at least one merchant can be accessed. An interactive image of the plurality of interactive images can depict one or more items offered for sale by the merchant and individual items of the one or more items can be associated with individual selectable controls. A selectable control can enable a customer to view item information associated with an individual item with which the selectable control is associated. Customer data can be accessed and a subset of interactive images of the plurality of interactive images can be selected based at least in part on the customer data. The subset of interactive images can comprise a personalized lookbook that can be presented via a display of a device to enable the customer to add the individual item to a virtual cart via an interaction with the selectable control.

Abstract: Auto-generation of multi-merchant interactive image collections is described. A plurality of interactive images associated with multiple merchants can be accessed. An interactive image of the plurality of interactive images can depict one or more items offered for sale by a merchant and individual items of the one or more items can be associated with individual selectable controls. A selectable control can enable a customer to view item information associated with an individual item with which the selectable control is associated. A subset of interactive images of the plurality of interactive images can be included in an interactive image collection. The subset of interactive images can be associated with two or more merchants. The subset of interactive images can be presented via a display of a device to enable the customer to add at least the individual item to a virtual cart via an interaction with the selectable control.

Abstract: Customized interactive image collection generation is described. A plurality of interactive images associated with at least one merchant can be accessed. An interactive image of the plurality of interactive images can depict one or more items offered for sale by the merchant and individual items of the one or more items can be associated with individual selectable controls. A selectable control can enable a customer to view item information associated with an individual item with which the selectable control is associated. Customer data can be accessed and a subset of interactive images of the plurality of interactive images can be selected based at least in part on the customer data. The subset of interactive images can comprise a personalized lookbook that can be presented via a display of a device to enable the customer to add the individual item to a virtual cart via an interaction with the selectable control.