Patents by Inventor Stephanie Sapp

Stephanie Sapp has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Attribution modeling using withheld or near impressions
    Patent number: 10607254
    Abstract: Systems, methods, and computer-readable storage media for attribution modeling using withheld or near impression data are provided. One method involves determining, for a first content item impression, withheld or near impressions for a competing content item within a content auction. The method further involves identifying a first set of paths including a sequence of events that includes an interaction with the first content item impression. The method further involves identifying a second set of paths, each including the sequence of events with the competing content item impression replacing the first content item impression. The method compares conversion metrics for the first and second paths to determine attribution credit for the first content item impression.
    Type: Grant
    Filed: February 16, 2016
    Date of Patent: March 31, 2020
    Assignee: Google LLC
    Inventors: Stephanie Sapp, Stefan F. Schnabl, Jon Vaver, Ruixue Fan