Abstract: The beverage pack comprises a bladder (1) with at least one strap (T) that is integral to the pack. The pack is manufactured so that it is highly durable, strong and minimises plastic wastage, making the pack durable, cost effective and beneficial to the environment. In some forms the pack is be disposable. The pack preferably includes an area of insulation (7), such as bubble type wrap or any other appropriate insulating material, on at least part of it. The pack may also include a reflective panel, such as silver type plastic, on its front panel to keep the beverage within the pack cold and to reflect sunlight. The pack includes a non-toxic drinking hose (4) that is sealed within pack. The integrated strap enables the pack to be easily manufactured to keep it durable and strong to be carried by a person and taken anywhere.