Patents by Inventor Stephen C. Lopp

Stephen C. Lopp has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Systems and methods for providing targeted advertisements based on current activity
    Publication number: 20020042914
    Abstract: An interactive television application is provided in which advertisements may be targeted based on current media. Targeted advertisements may be displayed in displays such as program guide information screens and video overlays. Advertisements are targeted and selected for display or excluded from display based on identifying which advertisements are associated with a current media or recently watched media. Media groupings are provided to associate media with groups of advertisements. Selection of advertisements for each media grouping can be based on programs, channels, network affiliation, sponsorship, genre or other suitable criteria.
    Type: Application
    Filed: October 9, 2001
    Publication date: April 11, 2002
    Applicant: United Video Properties, Inc.
    Inventors: Todd A. Walker, Michael D. Ellis, Stephen C. Lopp, William L. Thomas