Abstract: A server implemented method and system for providing merchants with customer information by receiving customer profile data from a social network onto which a customer has logged-in using a customer's device over a network, storing the customer profile data in a storage device, generating reward data for products or services offered by merchants, the respective reward data identifying the merchants offering the respective reward, transmitting the reward data over the network to a customer's device, receiving a customer's selection of reward data for a product or service from the customer's device, receiving a message related to the product or service associated with the selected reward data from the customer's device and forwarding the message to the social network over the network for posting on the social network, storing data indicating the selection of the reward to be redeemed at the merchant by the customer; and transmitting information on the selected reward data and the stored customer profile data to