Abstract: A reporting server, a method of performing rich media content web site analytics and a network analytics infrastructure. In one embodiment, the reporting server includes: (1) a location mapper configured to receive messages directly from rich media message generators over a network and associate geographical locations with the messages based on logical addresses contained therein, (2) an analytics engine coupled to the location mapper and configured to create associations among the messages based on aggregation criteria received from a reporting client and (3) a graphical user interface generator coupled to the analytics engine and configured to generate at least one representation based on the associations and transmit the at least one representation to the reporting client.