Abstract: A hub assembly for a bicycle or other human powered vehicle. The hub assembly provides a unique design for use with straight pull spokes having enlarged retention ends with no bends that can be dropped into retention cavities and retention slots in a spoke ring of the hub assembly. The hub assembly is also universally adaptable to any wheel employing standard rim brakes or any wheel with a disc brake rotor attached, and/or with all existing sprocket drive lines (freewheels, cassette bodies), in any configuration, by simply replacing or slightly modifying one or a few components. The novel hub assembly provides a quick-release feature without the need for a quick-release skewer, but can still readily be adapted to use a conventional skewer.