Abstract: A toothpaste dispenser including a timer device structured so that a person will receive a signal to indicate a time period of sufficient length has elapsed for the brushing of teeth. The timer assembly may include an activating structure directly thereon such as on an exposed face thereof wherein the activating structure is readily accessible from an extension of the dispenser. In another embodiment, the activating structure associated with the timer assembly is mounted at least partially on the interior of the housing of the toothpaste dispenser and connected to a dispensing plunger such that the time period for brushing teeth is automatically set concurrently to depressing of the plunger for the dispensing of toothpaste from the container.