Abstract: A machine learning model generates predicted performances of multiple entities at a future time based on corresponding ex post data associated with each of the multiple entities and corresponding entity profiles associated with each of the multiple entities. One or more items of content to be provided to one or more of the multiple entities are selected based on the predicted performances of the plurality of entities. An indication of the one or more items of content that are to be provided to the one or more of the multiple entities is transmitted to a third-party system.

Abstract: A machine learning model receives ex post data associated with an entity, the ex post data including one or more performance statistics associated with the entity. An entity profile including one or more properties associated with the entity is received. A predicted performance of the entity at a future time is generated based on the ex post data and the entity profile.