Abstract: A solar energy collecting apparatus for heating a working fluid using the plurality of substantially identical reflective elements arranged in rows is provided. Each reflective element comprises a substantially rectangular element having opposing side walls and opposing end walls which together form a bottom edge for supporting the reflective element on a flat support such as a sheet metal or molded base. Each reflective element further includes a top wall connected with and supported by the side walls and the end walls. The top wall is formed to provide a reflective surface facing away from the bottom edge and is formed in a shape for reflecting solar radiation falling thereon, from a range of incident angles, to a focal axis. The focal axis of each reflective element is substantially parallel with a longitudinal axis of the reflective element and when the reflective elements are arranged in parallel rows, each row includes a focal axis along its longitudinal length.