Abstract: A rolling mill system associates an autonomous control unit with each piece of equipment in the rolling mill system. The autonomous control unit has a model of the particular piece of equipment, for example, of the rolling mill, a reheat furnace or a cooling bath, and data indicating constraints on the operation of the equipment. A metal shape to be produced is described as a set of machine independent steps, and the performance of these steps is bid upon by the autonomous control units according to the constraint models and internal goals. Bids having conflicting requirements may generate counterbids until a complete plan for the production of the product is generated.