Abstract: An apparatus that attaches to electronic cartridges, cards, disks, or data or memory cards, such as those used in electronic game machines or consoles, digital cameras, and other electronic devices, to provide an attachment point which facilitates attaching or securing the card or cartridge (or multiple cards) to the included split {key} ring or a separate holding or carrying device (such as a clip, cable, strap, or hook), and which provides an improved location for handling the electronic card, particularly when inserting or removing the card from an electronic device. Examples of electronic cards include, but are not limited to: Nintendo DS™ and GameBoy™ game cartridges, and digital memory cards, such as Compact Flash (CF) memory cards. Prior to this invention, carrying or storing these electronic cards was limited to a separate external case from which the card had to be removed prior to use in the intended electronic device.