Abstract: A fully integrated customer loyalty and business enhancement program for non-retail, i.e., corporate, customers is disclosed. A user may access the program on-line and may browse a product catalog for shopping. The user may electronically place an order, upon which the program automatically checks the user's credentials and electronically issues a purchase order to the supplying company. The program also calculates loyalty points based on each purchase, updates the award account of enrolled users, and communicates that number of awarded points to the user. Enrolled users may browse through a business award catalog, which includes value added business services and business tools that have the ability to enhance the user's business, and electronically redeem an amount of awarded points towards an award. The program preferably then electronically places an award redeeming order with the fulfillment house and updates the user's loyalty account.