Abstract: A display apparatus for mounting to a back surface of a seating structure consisting of a housing formed with a rear wall for mounting to the back surface of the seating structure, a pair of side walls extending from the rear wall to a front wall, and a top wall formed with a transparent portion. The display apparatus further consisting of a display screen positioned interiorly of the housing adjacent to the top wall, the display screen displaying one or more visual images viewable through the transparent portion of the top wall of the housing, and a computer unit positioned interiorly of the housing and operatively connected to the display screen for generating the one or more visual images. Preferably, the top wall and display screen of the display apparatus are disposed at a predetermined angle of inclination to the horizontal so as to ensure that the display screen is readily viewable by a spectator.