Abstract: A system allows a user to balance sales territories for marketing and sales purposes. The system allows a user to select geographical areas that need to be balanced. The user selects an area and, by moving a finger or cursor, adds additional sales territories to be balanced. When the appropriate sales territories have been selected, the user lifts the finger or releases a button on the mouse to automatically balance the selected sales based on at least one balancing criteria to create a group of balanced territories. By also using a predetermined key during the selection of the sales territories, the same criteria of the previous balancing is again used.

Abstract: A process and a system are provided to determine how to allocate the available commercial resources for a plurality of brands in a plurality of commercial channels. The use of brand response curves, in addition to commercial response curves, accounts for overlap and redundancy that are present with just the use of commercial response curves. The process uses the brand response curves and optimization technology to determine the allocation of the total commercial budget for each of the brands. The process then uses the commercial response curves to allocate the brand funds within each of the brands.

Abstract: A system allows a user to reassign and/or assign territories, geographical territories for marketing and sales purposes. The system displays a geographical area that have assignable, bounded areas. The user selects an area and, by moving a finger or cursor, may add additional areas to the selected area or territory. By also using a function key at the same time, the user can limit the areas added to the territory to other larger geographically defined areas.