Abstract: A system and computer-implemented method of providing an incentive for a customer to purchase non-fuel products or services at a store that sells the products or services and fuel. The system detects that the customer purchased a number of non-fuel products or services in a first visit to the store, and provides the customer with a first reward entitling the customer to a first amount of free fuel. The system then detects that the customer purchased a number of non-fuel products or services in a second visit to the store, and provides the customer with a second reward entitling the customer to a second amount of free fuel. The customer is identified during a subsequent fueling transaction, and the system dispenses an amount of free fuel to the customer equal to the total of the first and second amounts of free fuel.

Abstract: A system and method for providing a price-per-unit (PPU) discount on fuel to a customer who purchases at least one cross-marketed product or service. A first PPU discount is awarded to the customer based on a purchase by the customer of a first cross-marketed product or service. A customer identification is assigned to the customer, the first discount amount is stored in a discounts issued database that associates the first discount amount with the customer identification. Additional PPU discounts may be added to the first discount if the customer purchases additional cross-marketed products or services. When the customer inputs the customer identification in a subsequent transaction, the PPU discount is retrieved from the database, and is used to reduce the PPU of the fuel.

Abstract: A system and method of dispensing fuel from a fuel dispenser prior to receipt of payment includes receiving identifying information about a purchaser, dispensing the fuel, requesting payment for the value of the fuel dispensed, determining if sufficient payment is received and if sufficient payment is received, discarding the identifying information.