Abstract: A method and system are provided for 1) dynamically building a relational database (DB), also known as the “Dynamic Data Model” (DDM), 2) defining and capturing “user defined attributes” (UDAs) and populating the DB with these values, and 3)querying a DB of UDAs dynamically by interacting with the results of the queries to refine and improve the query. UDAs define specific properties or characteristics of a data element (e.g., HTML is an attribute value for the Format of an Advertisement or Media, Software is an attribute value for the Product Category). UDAs allow the user to categorize and compare things that they were unable to categorize and compare before, thereby providing a more robust way to learn from historical experience.

Abstract: An improved document processing system for creating computer procedures (i.e., methods) and associating them with an electronic document structured as a nested hierarchy of constituent objects. The system includes a document processing means for creating the electronic document, and a program creating means for defining the method and associating it with the electronic document or its lower level constituent objects. The system further includes an interpreter for interpreting the computer procedure in response to a specified event.