Abstract: A method and apparatus for installing continuous anodes in deep bore holes in order to cathodically protect underground metal structures situated adjacent said bore holes. The system is readily adapted to be used with either replaceable or non-replaceable deep anode assemblies. A continuous anode and at least one associated flexible continuous coiled component are wound around reel means which are mounted adjacent the mouth of the bore hole. Attached to the free end of the component and the anode is a weighted base member which when located in the bore hole pulls the continuous anode and the other continuous component to the bottom of the bore hole. Lowering means are provided to insure that the weight means descend to the bottom of the bore hole at a controlled rate of speed.