Abstract: A television system comprising: one or more television sets, each with an associated local control unit; and a head end unit to which each local control unit is connected, the head end unit providing content for display on each television set; wherein each local control unit includes a channel map comprising a number of channels, each mapped to a television program channel or to a reference to an interactive content page; and wherein the reference to an interactive content page operates such that when selected, the local control unit contacts the head end unit for the interactive content to be displayed on the television. The channel map can be in the form of a specific channel assignment or a logical map.