Abstract: In various example embodiments, a system and method for transmitting data to select users are presented. User information corresponding to users of a web service is accessed. Scores for each of the user is calculated based on the accessed user information. Select users of the web service are identified based on the calculated scores. A data object is generated and then transmitted to the select users.

Abstract: In various example embodiments, a system and method for transmitting data to select users are presented. User information corresponding to users of a web service is accessed. Scores for each of the user is calculated based on the accessed user information. Select users of the web service are identified based on the calculated scores. A data object is generated and then transmitted to the select users.

Abstract: In various example embodiments, a system and method for transmitting data to select users are presented. User information corresponding to users of a web service is accessed. Scores for each of the user is calculated based on the accessed user information. Select users of the web service are identified based on the calculated scores. A data object is generated and then transmitted to the select users.

Abstract: A method, system and computer program product for allocating reference resources for search engine optimization, including obtaining a maximum number of reference resources to allocate, a set of search terms, and a preferred website domain. For each member in the set of search terms, a total number of web searches, a cost per click, the current position of the preferred website domain, the current traffic, and the current number of reference resources is determined. A solver is then used to calculate an allocation of reference resources. Displaying through a computer interface are the number of additional reference resources to allocate to each member of the set of search terms, generally to maximize the expected value that could be achieved if the new position of the preferred website for particular search terms is improved.