Abstract: A liquid pouch is comprised by a polymeric film material bag which has a front and a rear wall. The front and rear walls define a top and bottom edge and opposed side edges. A dispensing fitment is secured in an upper region of the pouch spaced from the top edge. The dispensing fitment has a rigid spout neck with a removable closure member. An attachment flange wall surrounds the spout neck and is secured to the plastic film material. The spout neck has a base formation shaped for friction fit retention in a connecting slot of a support member. The pitcher has a connecting slot formed in an upper edge thereof with the slot having a bottom retention section to receive the engageable formation in retention fit therein to retain the bag containing liquid secured thereto for dispensing the liquid through the spout neck.