Abstract: In an advertising management method and system using eggs as advertising media to communicate at least one information/message from an advertiser to a number of consumers, the at least one information/message to be communicated is obtained from the advertiser. Also obtained from the advertiser are parameters related to at least one targeted destination toward which eggs conveying the at least one information/message have to be directed, a ratio of the number of information/message conveying eggs with respect to the total number of eggs directed toward the at least one targeted destination, a total number of information/message conveying eggs, and a time frame during which the information/message conveying eggs have to be distributed. The information/message is applied during the time frame to shells of the eggs directed toward the targeted destination in accordance with the above-mentioned ratio until the total number of information/message conveying eggs has been reached.

Abstract: There is provided an in-line egg labelling system for applying a label on eggs travelling into grippers of a conveyer, such as a chain conveyer, said system comprising at least one labelling device mounted beneath said conveyor and provided with a label applying arm for applying a label on an exposed area of an egg surface, preferably on a generally downwardly facing area thereof. The conveyer is preferably part of an egg packing system comprising a packing controller. The labelling system further comprises a computerised labelling control system and a user interface for the automatic individual selection of the eggs to be labelled on the basis of at least one user set parameter and one input parameter communicated by the packing controller to indicate the destination of each egg.