Abstract: One or more techniques and/or systems are provided for analyzing driver movement. For example, map data is evaluated to identify a point of interest such as a car dealership. A geofence zone is defined to encompass the point of interest within the map (e.g., the car dealership, a parking lot for the car dealership, etc.). Location data, such as global positioning system data, of vehicles is evaluated to determine a count of vehicles that encountered the geofence zone. A visitor count of drivers that visited the car dealership is determined based upon the count of vehicles (e.g., vehicles that remained within the geofence zone for a threshold amount of time indicative of a visit). Driver demographics, vehicle type distributions, and/or other information is determined for the point of interest and/or other points of interest (e.g., distributions of vehicle types that visit the car dealership compared to a local body shop).