Abstract: A method and system for generating digital content comprising forming a template by defining a set of template elements, assigning the template elements with playback positions, defining a set of alternative data items for each template element, receiving a plurality of digital clips, associating each digital clip in the plurality of clips with a data item of the set of alternative data items, and generating an output for a combination of data items including a data item for each template element, by arranging the received digital clips associated with each data item in the combination of data items according to the playback positions of the template elements in the template.