Abstract: A method for on-line distribution of music related items can efficiently distribute music related items to a consumer over a computer communications network according to the musical profile of the consumer. The method can include several steps beginning with the step of identifying a musical profile of a consumer in a first interactive hypermedia document. Notably, the identifying step can include classifying the consumer according to any number of permutations of age group, instrument played, skill level and preferred music type. Moreover, the identifying step can include the further step of classifying the consumer according to type of music related item. Responsive to the identification of the music profile of the consumer, the method can list in a second interactive hypermedia document music related items consonant with the identified musical profile.