Abstract: A system and method for controlling image transfer device operations through use of sensed indicia disposed on at least one edge of the image transfer medium. A signal responsive to the sensed indicia is produced and transferred to a control signal. The control signal is recognizable by the image transfer device for controlling print operations, thereby configuring the device for the specific media being utilized. In a preferred embodiment of the invention indicia are placed on the four edges of the media. The indicia can be in the form of a bar code encoding such information as brand, media type, orientation, and size. Preferably the indicia include nonvisible, fluorescing ink.