Abstract: Systems, methods and devices for providing on-hold content are described. The system includes a telephone exchange device configured to: route incoming calls, including signals corresponding to a first identifier, to a first telephony device module; access on-hold content associated with the first identifier; during an ongoing call between a second telephony device and the first telephony device module, transmitting the on-hold content over a connection with the second telephony device when a hold signal is received from the first telephony device.