Abstract: A fish tape has a galvanized wire core wrapped by a twin-ribbon stainless steel sheath. The fish tape is flexible enough to be convenient to handle and store in a coil while still being stiff enough to fish through a conduit. A driver may be used to push or pull the fish tape. The driver has a housing with drive and pressure rollers therein for engaging the fish tape. The drive and pressure rollers each have curved and flat grooves for engaging a fish tape. The drive roller is driven by first and second right angle gears from a drive shaft which is connectable to the chuck of a hand drill. The drive shaft is arranged to be parallel to the fish tape. The driver housing has a slot for receiving the fish tape by moving the tape perpendicular to the length of the tape. A retainer is movable to open and close the housing slot.