Abstract: Computer systems, methods, and devices for automated market research are provided. The system includes a research automation server platform. The research automation platform is configured to: store data collection method template data; generate an electronic data collection method using the data collection method template data and researcher input data; receive response data via an input interface based on a respondent interaction with the electronic data collection method; generate market research insight data; and display the market research insight data via an output interface. The research automation platform includes a client layer software component, a services layer software component, and a technology layer software component. The client layer software component and the services layer software component communicate via a client-services API layer. The services layer software component and the technology layer software component communicate via a services-technology API layer.

Abstract: A system, method and device for automated market research includes a market research automation server, a researcher computing device communicatively connected to the research automation server via a network, the researcher computing device configured to transmit the survey content data to the research automation server, and a survey respondent computing device communicatively connected to the research automation server via the network, the survey respondent computing device configured to receive the survey report from the research automation server and display the survey report. The server includes a processor configured to receive survey content data from a researcher device, generate a survey program from the survey content data, the survey program for provisioning an electronic survey, the survey program including a data collection method, receive survey response data from a respondent device, generate a survey report from the response data, and transmit the survey report to the respondent device.