Abstract: A locating and loading mechanism for a magazine used in a recording and/or playback machine. The magazine includes a generally cylindrical hub portion; an endless length of strip material wound in a coil about the hub portion and extending from the innermost wrap of the coil partially across a central opening in the hub and around the side surface of the coil to the outermost wrap of the coil; and a case enclosing the hub portion and endless length of strip material having three spaced openings. The machine includes three spaced support pins adapted to enter the openings in the case and accurately support the magazine at a station on the machine with respect to drive members, a guide, and transducers in the central opening of the hub. A movable frame portion is adopted to receive the magazine and guide the magazine onto and off of the support pins at the station.