Abstract: An advertising and customer loyalty system operable to enhance the relationship between a business and a customer so as to increase revenue for the business. The advertising and customer loyalty system includes a software application operably coupled to a server and a database wherein the software application facilitates the capturing of a photograph at a business registered with the advertising and customer loyalty system. The photograph is captured by a customer registered with the advertising and customer loyalty system and ensuing posting of the photograph by the customer to a social media platform, the business distributes a point. A reward campaign is established by the business wherein ensuing an accumulation of points by a customer, the business will redeem the accumulated points for a reward from the business. An image of the business logo is incorporated into the captured photograph prior to distribution of the photograph.