Abstract: A computer-implemented method is provided that includes executing instructions stored on a computer-readable medium. The method includes receiving lead information from a computing device and generating a lead listing based at least in part on the received lead information. The method further includes identifying at least one retailer based on the received lead information and at least one buying preference associated with each retailer of a plurality of retailers, transmitting the lead listing to the identified at least one retailer, and receiving at least one bid from the identified at least one retailer.