Patents by Inventor Steven Andrew McClelland

Steven Andrew McClelland has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Persona engine
    Patent number: 9754268
    Abstract: In one embodiment at least one user profile of a user may be obtained. Information may be provided to the user by one or more personalization engines based, at least in part, upon the at least one user profile. Each of the one or more personalization engines may be configured to operate according to a different one of a plurality of personas.
    Type: Grant
    Filed: December 8, 2011
    Date of Patent: September 5, 2017
    Assignee: Yahoo Holdings, Inc.
    Inventors: Steven Andrew McClelland, Michael Metcalf, Fernando Padilla, Sarah Jean Sosiak
  • GROUP PERSONALIZATION
    Publication number: 20130159113
    Abstract: In one embodiment, a group of two or more individuals may be identified. A set of one or more features of the group of two or more individuals may be ascertained. An item may be selected from a plurality of items based, at least in part, upon the set of one or more features of the group of two or more individuals. The item may be recommended or presented to at least a portion of the two or more individuals.
    Type: Application
    Filed: December 16, 2011
    Publication date: June 20, 2013
    Applicant: YAHOO! INC.
    Inventors: Steven Andrew McClelland, Michael Metcalf, Fernando Padilla, Sarah Jean Sosiak
  • REAL TIME AD TARGETING
    Publication number: 20130159094
    Abstract: In one embodiment, an event that has recently occurred is identified. The event is categorized into a category of events from a plurality of categories. A set of one or more advertisements associated with the category of events is ascertained. At least one advertisement is selected from the set of one or more advertisements associated with the category of events. The at least one advertisement is then provided to a user.
    Type: Application
    Filed: December 14, 2011
    Publication date: June 20, 2013
    Applicant: YAHOO! INC.
    Inventors: Steven Andrew McClelland, Sarah Jean Sosiak, Fernando Padilla
  • PERSONA ENGINE
    Publication number: 20130151602
    Abstract: In one embodiment at least one user profile of a user may be obtained. Information may be provided to the user by one or more personalization engines based, at least in part, upon the at least one user profile. Each of the one or more personalization engines may be configured to operate according to a different one of a plurality of personas.
    Type: Application
    Filed: December 8, 2011
    Publication date: June 13, 2013
    Applicant: YAHOO! INC.
    Inventors: Steven Andrew McClelland, Michael Metcalf, Fernando Padilla, Sarah Jean Sosiak
  • CONTEXTUAL AD STORIES
    Publication number: 20130117127
    Abstract: In one embodiment, a set of advertisements may be identified based, at least in part, upon a profile of a user. The set of advertisements may include a plurality of advertisements, where each of the plurality of advertisements corresponds to a different one of a plurality of contexts. A context of the user may be ascertained. One of the plurality of advertisements may be selected based, at least in part, upon the context of the user. The selected one of the plurality of advertisements may be provided.
    Type: Application
    Filed: November 7, 2011
    Publication date: May 9, 2013
    Applicant: YAHOO! INC.
    Inventors: Sarah Jean Sosiak, Steven Andrew McClelland, Michael Metcalf, Fernando Padilla