Abstract: A system for dispensing sample products and premiums which includes at least one data entry terminal operable for identifying particular circumstances including items being purchased by a given consumer and for generating an output signal identifying each of the products or other qualifiers, memory means for storing at least one sample/premium file which identifies each product or qualifier for which a given sample or premium should be dispensed, a data processor coupled to the data entry terminal and the memory and operable for receiving the output signal from the data entry terminal, for comparing the products or other qualifiers identified therein to the sample/premium file and for generating a sample/premium dispense signal if any of the purchased products or other qualifiers are listed in the sample file, and sample/premium dispensing device coupled to the microprocessor and operative for receiving the sample/premium dispense signal and dispensing a sample or premium.