Abstract: Systems and methods for an electronic brokerage allowing consumer-initiated payment to skip electronic advertisements at publisher electronic content interfaces are provided. According to one embodiment, an electronic brokerage is designed to allow paid, consumer-initiated advertisement skipping, which involves providing secured electronic client code and processes that are placed on publisher electronic content interfaces that execute within consumer browsers to allow consumers to choose whether they wish to pay to skip specific electronic advertising opportunities. Electronic brokerage systems and processes allow publishers and consumers to securely register accounts with the brokerage that are used, respectively, to provide non-repudiated electronic advertising opportunity attestation and explicit consent/dissent to pay to skip those advertising opportunities.

Abstract: Systems, methods and business models for facilitating the syndication of broadband video commercials are provided. According to one embodiment, eligible broadband video commercials from an electronic marketplace are syndicated in real time via competitive fulfillment against an opportunity for an impression and its derived targeting vectors by self-regulating and self-adaptive dynamic spot markets.