Abstract: Technology is described for engaging a user while accessing an electronic page. An event may be received via a user interface control in the electronic page to initiate playback of audio data. The audio data may be played using an audio player associated with an electronic page as initiated by the event. A defined time may be determined as being reached in the audio data. A trigger event associated with the defined time in the audio data may be identified. A pop-up overlay may be displayed in response to the trigger event identified for the defined time in the audio data. The pop-up overlay may include a user interface control to capture a user action in response to the pop-up overlay being presented.