Abstract: A system for conducting electronic surveys comprises a processing device coupled to a network. The processing device is configured to provide a graphical user interface (“GUI”) defining an electronic survey. The GUI defines a survey page comprising a first region including a plurality of different objects selectable by a user taking the survey. The GUI also defines a second region defining a first portion assigned a first relative rating on a rating scale and a second portion assigned a second relative rating, for selective placement of objects from the first region by the user. The GUI provides data related to the placement of each object into the first and second portions by the user, while continuing to display each selection on the same survey page. The processing device also derives explicit and non-explicit information related to the placement of respective objects. A method and GUI are also disclosed.