Abstract: A method of transforming and canonicalizing semantically structured data includes obtaining data from a network of computers, applying text patterns to the obtained data and placing the data in a first data file, providing a second data file containing the obtained data in a uniform format, and generating interface specific sentences from the data in the second data file.

Abstract: A method of advertising includes maintaining an Internet-related communication session between a user and a portal and, during the communication session, selectively providing advertisements based on any one of user constraints, sales criteria, and context.

Abstract: An identity based service system is provided, in which an identity is created and managed for a user or principal, such that at least a portion of the identity is available to use between one or more system entities. A discovery service enables a system entity to discover a service descriptor, given a service name and a name identifier of the user, whereby system entities can find and invoke the user's other personal web services. The discovery service preferably provides a translation between a plurality of namespaces, to prevent linkable identity information over time between system entities.