Abstract: A display rack system includes a main frame with a selectable number of swingable display frames releasably attached thereto. Each display frame includes vertical mounting arms with a plurality of slots therealong. Item support assemblies releasably engage these mounting arms, on each side thereof, so as to releasably attach item support assemblies, e.g., shelves, hooks and clamps, thereto. Wire supports are further releasably attached to the arms to restrain item movement during swinging movement of the display frames. The main frame can either be basally supported or attached to a vertical surface.