Abstract: A computer-based method of enhancing primary media content at a computer-readable storage medium local to a network terminal begins by retrieving from the storage medium a reference to a remote content server. The terminal then transmits over a network to the remote content server a request for auxiliary content, and downloads the requested auxiliary content over the network to the terminal. The downloaded auxiliary content is associated with the primary media content and comprises one of an electronic ticket, an event schedule and auxiliary media content. The terminal also receives configuration data defining a presentation format for the auxiliary content, and renders the downloaded content in accordance with the defined presentation format.