Abstract: An artificial lure is provided which simulates the swimming motion of a frog with a pair of elastically flexible appendages attached to the rear of the lure. Each of the rear appendages, as well as two frontal appendages, has an S-shape, and the rear appendages are provided with thigh portions and foot members which are biased transversely relative to the direction of travel of the lure and which are provided with exaggerated dimensions to increase the effect of drag forces thereon. The foot members of the rear appendages specifically have ridges on their upper surfaces, one of which is adjacent the leading edge with particularities to further increase the effect of drag forces on the foot member.