Abstract: A smokeless tobacco analogue material comprises comminuted sunflower seed hulls that are processed to be tasteless and to have a consistency and feel similar or complementary to a smokeless tobacco product. The analogue material can be mixed with a smokeless tobacco product to dilute and eventually eliminate the smokeless tobacco being used. Such mixing and progressive dilution of the smokeless tobacco proportion being used progressively dilutes the smokeless tobacco product taste and the nicotine concentration being consumed by a user. Other flavorings can also be added to the tasteless analogue material if desired.