Abstract: In existing “voice personal” ads, users are not charged for “browsing” the voice mail messages on the system. Consequently, a large percentage of users of the telephone lines required for such a system are using the system free of charge by merely browsing, which causes an uneconomic use of the majority of the lines. “Live connection systems” can charge for time on the system but require more expensive equipment and monitoring than a basic “voice personals” system, and so most newspapers utilize only the standard “voice personals” arrangement. There is therefore a need to increase the revenue of such voice personals systems by encouraging users to switch to a “live connection system”.