Abstract: A radio frequency (RF) tagging system is used to monitor vehicles passing through an area access to one or more vehicle storage area(s). One or more of the vehicles stored in the storage area is equipped with a RF tag which has vehicle ID information about the vehicle stored in a tag memory contained on the tag. The tag communicates with a base station when passing through the area accesses, (entering or leaving). A central and preferably one or more remote computers accesses status information that might include vehicle identification, customer, lot identification, time of day, and vehicle and lot status. The information is used in security or marketing functions. The security function can include a paging system for sending alarms and/or messages to a manager or security personnel. The marketing function can include determining how long or how many times different makes an model of vehicle are chosen by customers for test drives.