Abstract: A collaborative advertising method and vessel enables regionally located businesses to simultaneously advertise to beverage consumers. The method comprises the steps of selecting and/or identifying a target advertising region selecting group of businesses from within the target advertising region. The businesses each contribute business-identifying and/or advertising media for display upon an advertising vessel, preferably in the form of a drinking vessel. The business-identifying information or select provider identifiers of beverage provider businesses are each featured on the vessel and advertisements flank the featured business identifier. The vessels are distributed to the beverage providers with primarily displayed select provider identifiers and secondarily displayed select advertisements. The vessels are served to customers at beverage provider establishments thereby exposing the customers to the primarily displayed select provider identifiers and secondarily displayed select advertisements.