Patents by Inventor Steven J. Sommer

Steven J. Sommer has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20140229269
    Abstract: System, method, and computer program product to optimize a monetary value of a use of non-content time during a media distribution, by computing an advertisement value of selling an inventory unit to an advertiser, the inventory unit comprising a non-content time slot during the media distribution; computing a promotional value of using the inventory unit to air a promotion for a program during the media distribution, the promotion for the program comprising at least one of a local promotion and a national promotion; and evaluating the advertisement value and the promotional value to identify an opportunity to optimize the monetary value earned from the use of the inventory unit.
    Type: Application
    Filed: February 14, 2013
    Publication date: August 14, 2014
    Applicant: DISNEY ENTERPRISES, INC.
    Inventors: Cameron Davies, Thomas W. Denslow III, James L. Hedges Jr., Mary L. Matthews, Steven J. Sommer