Abstract: A fishing lure system which has removable and interchangable lure bodies on a hook assembly. The hook assembly has a means of attaching the fishing line at one end and for attaching the hook or hooks. At the rear end of the hook assembly on the main body is a raised positive stop lug, which prevents it from sliding through the lure body. The lure body/bodies having a bore extending through the lure body in equal size and length to the main portion of the hook assembly. In addition to the bore a slot is provided from the bore to the bottom of the lure along the length of the lure. The slot being a smaller width than the bore as to provide a passageway for the fishing line to pass through and a passageway for any forward positioned hooks on the hook assembly.